The protein world is divided. On one side we have the animal based protein lovers (whey, milk, steak). On the other side we have the plant based protein lovers (pea, rice, soy, beans). What side are you on? What side should you be on? Well we are not going to try and convince you to pick one side or the other. Instead, we are going to try and convince you that there could possibly be a happy medium solution.
But first, we need to understand what makes proteins so different from one another. When it comes to protein powder, the first thing that confuses people are the words "isolate" or "concentrate" that describe protein. So a label might say "Whey Isolate" or "Soy Isolate". These words are important because it tells you what percentage of the powder is actually protein. An isolate means that the powder is at least 90% protein. Whereas concentrate means the powder is less than 90% protein (typically 70-80%). And if the label does not specify, then it is assumed to be concentrate.
So, is one better than the other? No, but each one can be better suited for specific goals you may have. If you are trying to limit and watch your calories, then an isolate could be better because it has fewer carbs and fat. Meaning it has fewer calories. Whereas concentrate may be better for someone who is trying to bulk up and consume more calories. Hopefully that helps you decide between isolate and concentrate.
Now let's get into the many different types of protein. Proteins are different because they contain different amino acids, and different amounts of those amino acids. There are 9 amino acids that you need to get from your protein, and are called the "essential amino acids". Animal based proteins (whey, casein, milk) have long been the king of protein powder because they contain all of the 9 essential amino acids in sufficient quantities. Which makes them complete proteins because they are able to provide you with your daily amino acid requirements. And the reason that plant based proteins have been seen as inferior is because they usually do not provide a sufficient amount of one or two essential amino acids. Meaning they are incomplete proteins because you need to get those one or two lacking amino acids from another source.
But there is good news if you prefer plant proteins. You can combine different sources to make a complete protein! We can take pea and rice protein as an example. Pea protein does not provide a sufficient amount of the amino acids methionine and cysteine, but has a high amount of the amino acid lysine. Rice protein on the other hand does not provide a sufficient amount of lysine, but does have a high amount of methionine and cysteine. Which means when you put them to together, they each make up for to the limiting amino acids the other one has!
Which is what we have done for The Pinnacle Protein Powder that we are launching. We have a unique combination of pea and brown rice protein that not only makes it a complete protein, but also has an amino acid profile that is nearly exact to whole milk protein. Milk protein has consistently scored the best on the Digestible Indispensable Amino Acid Score (DIAAS), which is the most updated test to score protein quality. It scores the best because of it's perfect amino acid profile. And with a lot of research and development, we were able to match this amino acid profile with the use of plant proteins and a few additional vegan amino acids.
Which means, it will be like you're drinking milk protein, but it will be a full Vegan formula with zero lactose. A happy medium solution in the protein world one might say! So be ready for when that launches because it is going to completely revolutionize the protein industry! However, just because this will give you everything your body needs from a protein perspective, doesn't mean you'll be able to fully Reach Your Pinnacle. You still need your Pinnacle Men's and Women's Multis to make sure your body is getting all the micronutrients it requires :)