Protein Is More Important When...

Protein Is More Important When...

Everyone's heard of protein. Not everyone understands why protein is so important, and how much protein one should be consuming to reach their goals. Hopefully we can answer those questions for you today!

The first thing to understand about protein, is that it's not a magic potion. You can not just consume protein, sit on the couch, and expect to gain muscle or lose weight. That is not how it works unfortunately. However, protein alongside your strength training or weight loss program is your best friend! 

So, let's assume that you're on a new exercise regime and are interested in speeding up the process of reaching your goals. You know you should be taking protein, but how much? Well our recommendations are based off the 2017 International Society of Sports Nutrition Position Stand. It states that people looking to build muscle should be consuming at least 1.4-2.0 grams*kg bodyweight of protein daily. A more easy to understand recommendation is 1.0 gram of protein for every pound that you weigh. So if you weigh 150 pounds, then you're looking for 150 grams of daily protein. 

Now here is the more interesting recommendation. Protein is actually more important, and you need higher amounts of it when you are trying to lose weight or preserve muscle mass! It states that people looking to retain lean body mass when cutting calories need to get at least 2.3-3.1 grams*kg bodyweight of protein daily. And that greater than 3.0 grams*kg bodyweight of protein daily has positive effects on body composition and promoting loss of fat mass. 

In fact, there was a study published in the Journal of the International Society of Sports Nutrition in 2015 that demonstrated this point. People consumed either 2.3 grams*kg bodyweight (amount recommended to build muscle) or 3.4 grams*kg bodyweight of protein daily. While both groups equally improved maximal strength, the higher protein group had a much greater decrease in fat mass and % body fat. Which means if you're trying to lose weight, or get more lean while building muscle, then a high protein diet must be a priority!

But when should you take your protein? The answer to that very important question shockingly is... it does not matter! And it does not matter how much protein you take at once either. Countless studies and research have demonstrated these facts. The anabolic effect of exercise is at least 24 hours, so you do not necessarily need a protein shake right when you workout. But it certainly doesn't hurt, because it is increasing your total daily protein intake. 

Here is an example to illustrate the point. One person only consumes 100 grams of protein in a day, but takes it all around the time of their workout with protein shakes. Another person consumes 200 grams of protein a day, but takes none of it during their workout. Who is going to achieve their goals faster? The person who is consuming the 200 grams of protein daily! It is the total amount of protein that you consume daily that matters, not the exact timing.

Once we release our Pinnacle Protein Powder, we will be able to help you get closer to your protein intake goals. In the meantime, check out our other fantastic products to support your overall health: The Pinnacle Men's & Women's Multis