You see them everywhere. In stores, in commercials on T.V., in ads on your phone. But why? Are they even a big deal? Well this country seems to think so. Over half of Americans currently take a multivitamin supplement. That is at least 165 million people! But the fact of the matter is, most do not really understand what they are taking.
Multivitamins have become popular because people generally understand that if they do not consume their vitamins and minerals, then they can develop deficiencies. And no one wants to have a deficiency, so they take multivitamins. But the multivitamins on the market today have flaws, and these flaws can be hard to see unless we understand these micronutrients.
Yes, vitamins and minerals are absolutely necessary for you to function and live, but it can be confusing to know how much to take. This is because there are so many different values out there. First, there are Daily Values (DV) that you see on food and supplement labels set by the FDA. The problem with these values is that they are the same for everyone ages 4+. So by that definition, a 5 year old boy needs just as much calcium as an 80 year old grandma does! Hopefully that seems a little off to you. Second, there are Recommended Dietary Allowances (RDA) and Adequate Intakes (AI) set by the Institute of Medicine. These values are actually different based upon your age and your sex. Which makes a lot more sense! Third, there are Upper Limits (UL) for many micronutrients. Yes, you can consume too much of vitamins and minerals!
So, what is the right amount you want in your multivitamin? The 100% RDA or AI for your specific age and sex. Because that is the number which will not only prevent you from becoming deficient in nutrients, but it also has an extremely low likelihood of pushing you over the UL, and allows you to have the best chance of being in the optimal health range for each nutrient from the combo of your diet plus our Multis. Anything lower, and you may still be at risk for deficiency. Anything higher, and you may be putting yourself at risk of going over the Upper Limit! It is like your personal insurance policy for getting all the micronutrients your body requires.
Where do the products on the market show their flaws? They either do not contain all the vitamins and minerals you need, which leaves you susceptible to deficiencies, or they put the micronutrients at random dosages. They can be too low and be ineffective, or be too high and could easily cause you to ingest more than the UL.
So, take a look our Pinnacle Women's and Men's Multis to see why they are on another level. Multivitamins have been around for over 100 years, but it is not until 2021 that they are actually made right!